Alfred

Alfred operates with five people total: co-founders Cem Karaboga and Utkan Kılıç plus three staff members. That's the whole shop, at least according to the record reviewed for this profile. The agency's self-description leans into digital range — "there is a place for your brand in every field of digital" — but the structure behind it is compact, not sprawling. There's no evidence here of a holding company scaffold or layered account hierarchy. What the file shows is a small team built around its two founders, which tracks with the personified way Alfred describes itself on its own site, treating the agency almost as a character with a personality rather than a corporate entity reciting a mission statement.

The clearest evidence of Alfred's output is the work it did for Sainsbury's Tu clothing brand, covered by Free Agency Media in April 2026. The agency built two campaigns for Tu. The first put a mobile fitting room on the road across the UK, fronted by Drag Race UK star Kitty Scott-Claus — the UK's first moving fitting room of its kind, per the campaign signal on record. The second was a partnership with Ashley James built around supporting mothers through pregnancy. Pairing a drag personality with a retail logistics stunt, then following it with a campaign speaking directly to pregnant women, shows an agency comfortable working two very different emotional registers for the same client inside one campaign push. That's a harder trick than it looks: fitting rooms and drag culture make for a loud, visible activation; pregnancy support requires a quieter, more trust-based tone. Alfred ran both under one brand mandate.

Alfred's classification here is confirmed independent. The verification pulled direct evidence of two named co-founders — Cem Karaboga and Utkan Kılıç — each listed with their own agency email addresses rather than routed through a corporate parent's directory. The team size itself is a signal: five people, split between founders and staff, is a structure that belongs to a boutique, not a network subsidiary. There's no holding company named in the record, no evidence of layered ownership, and no red flags surfaced by either of the two verification passes run on the agency — firecrawl and a deep verification check both came back consistent. Combined with the founder-forward tone of the agency's own website copy, which frames "Alfred" almost as a character with a personality rather than a corporate umbrella brand, the picture is straightforward: this is a small, founder-run shop making its own calls on client work, including the Tu campaigns that got it noticed.