CNN Create Brand Studio's ViiV Healthcare Campaign Shortlisted at M&M Global Awards
CNN Create Brand Studio's campaign for ViiV Healthcare, 'Making HIV History: Reaching an HIV-free Generation,' has been shortlisted for Best International...
Create has spent its time in Los Angeles working across a wider spread of disciplines than most shops its size attempt at once. The agency's service list runs from brand strategy through advertising, content marketing, creative services, design, and experiential events — a lineup that suggests a shop built to move a brand from concept through activation without handing off the baton. With 51 to 200 employees under one roof at its Los Angeles headquarters, Create has the bench to staff that range without stretching thin, which is not a given for agencies that claim to do everything.
The tagline "Different by design" is a modest thing to hang a shop on, but it maps onto how Create positions itself: brand strategy sits first on the services list, ahead of the more visible creative and experiential work. That ordering matters. It signals a shop that wants strategy to be the entry point for clients, not an afterthought bolted onto a production job.
The portfolio evidence tied to Create points to a shop comfortable operating close to culture and commerce simultaneously. A UGC-style portfolio video for haircare brand Ouai, edited down to a brand-ready 30-second cut, shows an agency willing to work in the native language of social content rather than dressing up traditional spots for the feed. Free Agency Media's coverage of that piece, published April 9, 2026, credited the work to Melia Chanel Creates, part of the team behind the deliverable.
Alongside that, observed campaign signals show digital marketing work for Grand Hacienda Restaurants, including social media and digital advertising built around a Cinco de Mayo push. That's a different register entirely — calendar-driven, promotional, tied to a retail moment rather than a brand's long-term content identity. Seeing both in the same shop's recent output backs up the range implied by the service list: Create isn't only a content studio dressed up as a full-service agency, and it isn't only a media-buying operation with a design team attached.
Free Agency Media's classification process marked Create as confirmed independent, with verification traced to founder-level sourcing. That's the strongest tier of confidence the classification allows — it means the independence claim isn't resting on a website's "about us" language or a press release, but on confirmation from someone with direct knowledge of the ownership structure. For a Los Angeles shop of Create's size, in a market where holding companies routinely acquire mid-sized agencies specifically because they've built the kind of cross-disciplinary capability Create has, that confirmation is worth stating plainly. Clients evaluating Create as an alternative to network-owned shops can treat the independence label here as settled, not asserted.
David St***n
Chairman and Founder
Shawn Fa***m
Owner
Ulysses Fe***s
Business Owner
CNN Create Brand Studio's campaign for ViiV Healthcare, 'Making HIV History: Reaching an HIV-free Generation,' has been shortlisted for Best International...
Arete Create handled creative and strategy for the launch of the Crocs and Umbro collaboration, according to a July 15 LinkedIn post from Myles O'Meally. The...
Melia Chanel Creates produced user-generated content for haircare brand Ouai, according to a portfolio video shared April 9th. The 30-second deliverable...
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