NAYDAYA

NAYDAYA arrives in the directory with a thin but pointed file. The fact sheet points to a founder narrative rooted in personal experience — a mention of starting out with "a few stretch marks on my second pregnancy" — the kind of origin story that tends to shape an agency's client instincts more than its org chart does. There isn't enough here to sketch a full history, so the sound approach is to let the work speak, and the work on record is a Boots UK launch.

The clearest data point in NAYDAYA's file is a Q1 online launch campaign for Boots UK, the health and beauty retailer. Free Agency Media's own coverage, published April 10, 2026, described the project as a brand milestone for Boots UK, and public campaign signals from April 5 back that framing, calling it "a huge brand milestone" and folding it into the agency's Q1 highlights. There's no expanded creative breakdown available in the file — no media mix, no results data — but the fact that a shop of this description was entrusted with a launch campaign for an established UK retail name is itself worth registering. It suggests a shop that has found traction with health and beauty clients specifically, which tracks with the personal, body-focused note in its verification evidence.

NAYDAYA's classification in Free Agency Media's directory is confirmed independent. The verification work behind that status drew on two sources — firecrawl and deep_verify — the combination our editorial process uses to check ownership claims against what an agency actually presents to the public. Nothing in the file flags a holding company relationship, a parent network, or an acquisition history that would complicate the independent designation. For a smaller agency like NAYDAYA, that clean read matters: it means client relationships, including the Boots UK engagement, sit with a shop that answers to itself rather than to a network's regional P&L targets.

NAYDAYA's own site organizes itself less like a traditional agency portfolio and more like a direct-to-consumer storefront, with navigation built around "Shop All," "Bundles," "Gifts," and "Shop by lifestage." That structure is worth noting with some caution, since a site built for product sales doesn't always map cleanly onto agency positioning — but taken alongside the founder's stretch-mark origin story, it paints a picture of an operation that may have grown out of or alongside a product business focused on women's bodies and life stages, rather than one that started as a pure services shop chasing accounts. Whatever the exact lineage, the Boots UK work suggests that lineage has translated into credibility with at least one major retail client, and the independent classification means that credibility currently belongs to NAYDAYA alone.