Habitat M Wins 1st Energy Media Strategy and Performance Marketing Business

1st Energy has appointed Habitat M as its media strategy and performance marketing partner. The appointment follows a competitive pitch.

The announcement came from Habitat M co-founder Sam Brownbill, who cited alignment between the two businesses: a shared challenger mindset, ambitious growth plans and a belief that brand and performance work together rather than compete.

Brownbill credited Ionie Treacy and the wider 1st Energy team with placing trust in the agency, and pointed to the win as a milestone in Habitat M's growth since he and David Ross founded the shop. The stated founding premise: give ambitious businesses direct access to experienced people, sharper strategic thinking and accountability for commercial outcomes.

No campaign or campaign creator has been named as part of this appointment. Financial terms were not disclosed.