CinevisualFX Confirms VFX Partnership on 7UP Campaign

CinevisualFX detailed its visual effects work on a 7UP campaign in a post published July 19. The studio described its role as partnering with the brand to execute the campaign's creative vision through VFX.

The announcement came via CinevisualFX's account on X. Campaign specifics, including creative direction, media placement, and launch markets, were not disclosed in the post.

CinevisualFX operates as a visual effects house, positioning itself in the post as the execution partner for 7UP's creative concept rather than the agency of record.

7UP has not issued a corresponding statement confirming the scope of the collaboration. No holding company or agency of record was named in connection with the campaign.

The post did not include a release date for the finished creative, budget figures, or the names of individuals leading the work on either the CinevisualFX or 7UP side.

Free Agency Media is tracking the signal for verification. Additional details, including confirmation of the agency of record and campaign launch timing, will be reported as they become available.