Miki Did This Builds Custom Template System for Across Protocol

Miki Did This confirmed ongoing client work with Across Protocol, developing a custom template system for partnership announcements.

The Brooklyn-based studio disclosed the project in a July 9 post, noting the work involves building standardized visual systems for how Across announces new partnerships. Across Protocol operates a cross-chain bridge in the decentralized finance space, where partnership announcements function as both business development signals and brand visibility drivers.

The template approach indicates recurring work rather than a one-off campaign. Custom announcement systems typically indicate sustained client relationships in crypto brands, where partnerships move faster than traditional brand calendars allow. Standard agency retainers often can't keep pace with the announcement velocity DeFi protocols require.

Miki Did This operates as a 3-person studio founded by Miki Mieczkowski in 2023. The shop works primarily with Web3 and crypto brands, where visual identity systems face different constraints than traditional advertising. On-chain brands need templates that work across Discord, Twitter, and protocol dashboards: not just paid media placements.

Across Protocol launched in 2021 and processes cross-chain transactions without the security vulnerabilities that plagued earlier bridge technology. The protocol's partnership announcements serve dual purposes: signaling new integrations to developers while maintaining brand presence in a space where visibility correlates directly with total value locked.

The project represents a category of work emerging as crypto brands mature beyond launch hype. Early-stage protocols hired agencies for one-off announcements. Established protocols now need systematic approaches to partnership visibility: the kind of infrastructure work that doesn't generate awards but keeps brands operationally visible.

Miki Did This has worked with Foundation, Zora, and other Web3-native brands since launching. The studio's focus on crypto clients positions it within a small cohort of design shops that understand both brand systems and on-chain ecosystems.