Candybox Marketing's 'Packaging Perfected' Campaign for Amhil Shortlisted for 2026 Strategy Awards

Candybox Marketing has landed a shortlist spot at the 2026 Strategy Awards. The campaign: "Packaging Perfected," built for client Amhil.

The work targets a specific problem: B2B perceptions of packaging. Amhil's advertising campaign reframes packaging from commodity to strategic asset, positioning it as a business decision rather than an afterthought. The angle sits outside the usual consumer-facing playbook most packaging brands run.

Candybox Marketing announced the shortlist via LinkedIn on July 30, 2026. The post confirmed the nomination but did not detail the specific award category or list the other shops in contention.

The Strategy Awards cover Canada's marketing and advertising industry, with categories spanning creative execution, brand strategy, and business results. A shortlist placement puts Candybox Marketing and Amhil in the running ahead of the winners announcement.

The Amhil advertising campaign focuses on a segment of B2B buyers who make packaging decisions based on cost and function first. "Packaging Perfected" is built to shift that calculus by making the case for packaging as a differentiator rather than a line item.

Candybox Marketing has not released additional campaign assets or performance metrics beyond the shortlist confirmation. No date has been set for the winners announcement.

The nomination adds Amhil to the list of B2B brands running advertising work through an independent shop rather than a holding company network. Further details, including full category results, are expected closer to the ceremony.