iSupreme Wins Anker Innovations Portfolio Across West Africa

iSupreme landed the Anker Innovations account in Ghana and West Africa. The appointment covers the brand's consumer electronics portfolio: Soundcore audio products and Eufy smart home devices, across influencer marketing, activations, and campaign work.

The agency announced the partnership March 12. No campaign details or budget figures were disclosed.

Anker Innovations operates three consumer brands in the region. Soundcore makes wireless audio products. Eufy produces smart home security and cleaning devices. The parent company manufactures charging accessories and power solutions.

iSupreme will handle influencer partnerships and on-ground activations for all three brands. The scope includes campaign development across Ghana and West African markets.

The account represents Anker Innovations' first publicly announced agency partnership in West Africa. The brand has expanded its retail presence in the region over the past 18 months through partnerships with Jumia and local electronics distributors.

iSupreme operates from Accra. The agency's previous client roster includes telecommunications and financial services brands in Ghana and Nigeria. This marks their first consumer electronics account at portfolio scale.

No holding company agency pitched for the business. Anker Innovations is building its West African marketing infrastructure with regional independents rather than multinational networks.