Grasslands Takes Agency of Record Role for Anythink Libraries' Nature Library Launch

Grasslands, the journalism-minded agency known for earned-media-first campaigns, is now Agency of Record for Anythink Libraries. The assignment: tell the story of the new Anythink Nature Library and generate earned coverage around its grand opening.

The scope goes beyond a single launch. Grasslands is also on as a sponsor of Anythink Libraries' Kinship Campaign, putting the agency in both a strategic and financial position on the account. Two roles, one client, disclosed in a single LinkedIn post dated July 20, 2026.

Anythink Libraries operates as a public library system, and the Nature Library opening marks a physical expansion of its footprint.

Grasslands' sponsorship of the Kinship Campaign adds a second role on the account, alongside its work as Agency of Record.

No financial terms were disclosed. No agency roster or prior AOR was named in the announcement. The post did not specify contract length, budget, or additional agencies involved in Anythink Libraries' advertising efforts.

Grasslands' Anythink partnership now covers both earned storytelling and campaign sponsorship, formalized as of this month. The Nature Library's opening date has not yet been announced publicly.