Ellerton & Co. Public Relations Wraps 7-Year Atome AOR Run at Exit

Ellerton & Co. Public Relations served as agency of record for Atome for approximately seven years, according to a LinkedIn post from Michael de Waal-Montgomery. The engagement covered the public relations Atome required throughout its growth phase, ending with the brand's exit.

De Waal-Montgomery, whose agency held the account, confirmed the engagement ran continuously across the seven-year period. No campaign name or exit valuation was specified in the post.

Atome, a buy-now-pay-later brand operating across Southeast Asia, went through multiple growth stages during Ellerton's tenure, based on the timeline described in the post.

The post describes the exit as the culmination of the agency's work rather than a disruption to it. No successor agency was named, and no detail was provided on what form the exit took, whether acquisition, IPO, or another liquidity event.

Ellerton & Co. Public Relations has not issued a separate statement confirming additional details of the Atome PR engagement or naming other clients from the same period. The LinkedIn post is the only public source for the relationship's duration and outcome at this time.

Free Agency Media has not independently verified the seven-year figure or the terms of the exit beyond what was stated in the original post.