Accenture Song Wins Australia Post Media Account

Accenture Song is now Australia Post's media agency of record. The consultancy will handle media strategy, planning, activation, and performance for the national postal service.

The appointment consolidates Australia Post's media work under a single agency. Accenture Song's scope covers the full media remit: strategy development through campaign execution and performance measurement.

Australia Post operates one of the country's most recognizable brands. The postal service manages last-mile delivery across urban and regional Australia while competing with private logistics companies. The account represents significant media investment given Australia Post's need to maintain consumer awareness across physical mail, parcel delivery, and retail services.

Accenture Song has expanded its Australian media practice through a series of account wins over the past 18 months. The consultancy competes directly with traditional media agencies while offering integrated strategy and technology capabilities. The Australia Post win adds a high-profile government enterprise client to a roster that already includes major private sector brands.

The appointment follows broader shifts in how large Australian organizations structure their media relationships. Several national brands have moved media duties to consultancies over the past two years, attracted by integrated data and technology platforms.

Australia Post did not announce which agency previously held the media account or whether the appointment followed a competitive review. Campaign Brief reported the news through Australia Post's official channels. The consultancy begins work immediately on media planning for Australia Post's next fiscal year.