XO Media Turns Static Facebook Post Into Video Ad for Bay State Pet & Garden Supply

XO Media, the video production arm of Creative Agency XO, built a custom video ad concept for Bay State Pet & Garden Supply. The work started as a static Facebook post. XO Media's team reworked it into what the agency calls a scroll-stopping video ad, according to a July 24 post on Creative Agency XO's LinkedIn page.

The project falls under XO Media's broader positioning as a media creative agency focused on converting existing static assets into video formats for regional and local brands. Bay State Pet & Garden Supply operates as a pet and garden supply retailer in the state garden retail category.

No campaign name, budget, or media spend was disclosed. Creative Agency XO did not specify placement details, whether the video ad runs on Facebook alone or across additional platforms, or the duration of the flight.

The LinkedIn post frames the work as a conversion of format rather than a new creative campaign built from scratch.

Creative Agency XO has not disclosed additional details about the scope of the XO Media engagement with Bay State Pet & Garden Supply, including whether this is a one-off project or part of an ongoing retainer. The agency's LinkedIn post is the only public record of the work as of this writing.

Free Agency Media will update this report if additional details on the campaign's performance, spend, or scope become available.