Nickerson Lands WJHG-TV Coverage for Baypoint Billfish Open

Nickerson secured broadcast coverage from WJHG-TV for the Baypoint Billfish Open, acting as agency of record for the Sport Fishing Championship tournament event.

The coverage is intended to increase visibility for the tournament ahead of the event through local television broadcast. Nickerson's role as agency of record puts the shop in charge of shaping how the Baypoint Billfish Open reaches media outlets in the market.

WJHG-TV, the NBC affiliate serving the Panama City, Florida market, will carry coverage of the tournament. Sport fishing championships like the Baypoint Billfish Open use local broadcast partnerships to reach regional audiences and the fishing community that follows the circuit.

Nickerson's work on the Baypoint Billfish Open falls under its broader open advertising campaign capabilities, which include media relations alongside creative and strategy work for clients in the tournament and hospitality space.

No additional details on the length of the WJHG-TV coverage agreement, campaign budget, or creative assets tied to the announcement were disclosed in the July 15 post. The Baypoint Billfish Open averages 320 monthly searches. The WJHG-TV partnership adds to the event's broadcast coverage ahead of the tournament.

Free Agency Media will continue tracking agency of record announcements and broadcast partnerships tied to regional sporting events as new signals emerge.