New Math and Deutsch Team Up on Behr Paint Company Campaign

New Math has partnered with Deutsch on new campaign work for Behr Paint Company. The collaboration was announced in a LinkedIn post from New Math on August 12, 2026.

The post did not specify campaign details, deliverables, or timeline. It confirmed the partnership between the two agencies and named Behr Paint Company as the client.

New Math operates as an independent agency. Deutsch operates as part of a larger network. Both agencies are working on the same brand assignment for Behr Paint Company.

Behr Paint Company, based in Santa Ana, California, has run advertising through multiple agency partners over the years. This latest campaign work adds New Math to that list of collaborators, working alongside Deutsch rather than as a standalone agency of record.

No creative assets, campaign name, or media plan have been made public as of this writing. New Math's LinkedIn post serves as the only confirmed source on the collaboration at this time.

The scope of the campaign, including channels, budget, or launch date, has not been disclosed by either agency or by Behr Paint Company.

Free Agency Media will update this report as additional details on the New Math and Deutsch work for Behr Paint Company become available.