Oui Productions Shoots BeingFrenshe Hinoki Campaign with Ashley Tisdale

Oui Productions produced photo and video content for BeingFrenshe's Hinoki campaign, working alongside agency Maesa. The campaign features Ashley Tisdale.

BeingFrenshe is Tisdale's clean beauty and wellness brand, launched in 2021. The Hinoki line centers on the Japanese cypress tree's calming properties.

Oui Productions handled production for the campaign's visual assets. Maesa, a beauty and wellness product development company, served as agency partner on the project.

The production wrapped in early March 2026. BeingFrenshe announced the campaign through its social channels, with Tisdale appearing in the featured content.

Oui Productions is a Los Angeles-based production company specializing in beauty and lifestyle content. The shop has worked with brands including Glossier, Reformation, and Parachute Home.

Maesa operates as both product developer and creative agency for beauty brands. The company has partnered with BeingFrenshe since the brand's 2021 launch, handling product formulation and marketing development.

The Hinoki campaign marks BeingFrenshe's third major product line release. Previous launches included the brand's original hair care collection and a body care range.

Tisdale founded BeingFrenshe following a decade-long career transition from acting to wellness entrepreneurship. The brand entered Target stores nationwide in 2023.