Hypetap's BIG W Campaign Lands EFFIE Finalist Spot on 4x Ad Spend Multiplier

Hypetap is a finalist for the 2026 EFFIE Effectiveness Awards for an influencer campaign it ran for BIG W. The campaign achieved a 4x multiplier effect on ad spend, according to the agency.

Hypetap specializes in influencer marketing. The BIG W campaign is now under review alongside other finalists competing for the 2026 EFFIE, which judges campaigns on measurable marketing effectiveness.

The agency disclosed the finalist status and the 4x figure via its LinkedIn page on July 20, 2026. Campaign specifics beyond the multiplier and the EFFIE nomination have not been released.

The EFFIE Awards judge campaigns on documented business results rather than creative execution alone. Finalist status places the BIG W work in contention against other agencies' effectiveness case studies ahead of the awards announcement.

Hypetap has not disclosed the size of the BIG W engagement, the campaign's duration, or the specific influencer roster used. BIG W has not issued a separate statement on the campaign or the nomination.

The 2026 EFFIE Effectiveness Awards finalists will proceed through further judging before winners are announced.