BPI Launches Agency Banking Campaign Built Around Rico Blanco's 'Himala'

Marketech APAC reported on July 28, 2026 that BPI has launched a new campaign spotlighting its agency banking network. The trade press post confirmed the campaign brings Rico Blanco's "Himala" to life, using the song as the creative anchor for the announcement.

The post, published to Marketech APAC's X account, did not name a specific agency of record or disclose campaign budget, media placements, or a formal campaign title. BPI is centering its agency banking network in the messaging, and Rico Blanco's track is doing the creative work.

Agency banking refers to BPI's network of third-party outlets that offer basic banking services on the bank's behalf, extending access to unbanked and underbanked populations outside traditional branch networks. Marketech APAC's post does not elaborate on the campaign beyond linking that infrastructure to the "Himala" track.

No creative credits, no media agency, no campaign duration, and no performance data accompanied the announcement.

Marketech APAC covers advertising and marketing signals across the APAC region. The BPI post matches that scope: a bank campaign built around a recognizable song and a distribution network, shared through a single social media update rather than a formal release.

Which creative or media shop built the campaign, where it's running, and for how long remain unconfirmed. Free Agency Media will update this post if Marketech APAC or BPI release additional campaign details.