DAf Agency Launches Global 'The Wine Legend' Campaign for Casillero del Diablo Featuring Orlando Bloom

DAf Agency has created and executed a new global campaign for Casillero del Diablo called 'The Wine Legend.' The announcement came via the agency's LinkedIn page on August 21, 2026.

The campaign centers on cinematic storytelling and features actor Orlando Bloom. DAf Agency handled both creative development and execution for the global rollout, positioning the work within Casillero del Diablo's broader advertising push.

Details on media markets, budget, and campaign duration were not disclosed in the announcement. DAf Agency's post did not specify which regions will run the creative or whether the campaign includes additional talent, formats, or channel partners beyond the cinematic content referenced.

Casillero del Diablo, the Chilean wine brand owned by Concha y Toro, has previously run brand campaigns tied to entertainment and celebrity partnerships. 'The Wine Legend' follows that pattern, pairing an actor with a narrative-driven format aimed at global audiences.

DAf Agency's campaign adds to a number of Casillero del Diablo advertising initiatives from independent agencies this year. In the LinkedIn announcement, DAf Agency positioned itself as the creative lead behind the initiative, rather than one of multiple network partners handling the account.

No additional agencies were named in the post as collaborators on production, media buying, or localization. DAf Agency described itself as the agency responsible for both creating and executing the campaign, without further breakdown of scope by market or deliverable.

Free Agency Media will continue monitoring for confirmation of media spend, market rollout, and any additional agency credits tied to 'The Wine Legend' as they become available.