Pink Neon Appointed PR and Creator Agency of Record for Center Parcs UK & Ireland

Pink Neon has been named PR and creator agency of record for Center Parcs UK & Ireland. The appointment was confirmed via the agency's LinkedIn page on July 28, 2026.

The brief covers PR and creator strategy. Pink Neon will work alongside Neverland Creative on integrated campaigns for the brand, splitting responsibilities across the two agencies rather than consolidating the account under one roof.

Center Parcs UK & Ireland operates five forest holiday villages across the UK, plus its Longford Forest site in Ireland. Search interest in the term Center Parcs Ireland runs at 260 monthly searches.

No financial terms were disclosed. Pink Neon has not published details on the length of the contract or the specific campaigns the two agencies will handle first.

The appointment adds Center Parcs to Pink Neon's roster and extends the agency's PR and creator work into hospitality, covering a brand with a footprint spanning the UK and Ireland. Under the dual-agency structure, Pink Neon will handle PR and creators while Neverland Creative handles other creative output. Center Parcs will run its integrated campaigns through two separate agency partners rather than one lead shop.

Center Parcs has not issued a public statement beyond the agency announcement. Pink Neon's post did not specify whether the appointment followed a competitive pitch process or came through direct assignment.

The account adds to a UK PR and creator market where hospitality and leisure brands often split mandates across specialist agencies rather than assigning a single agency of record. Further details on campaign scope and timing have not yet been released.