GO Network Runs Agency Search for Citizens Advice's 'The People's Champion' Platform

The GO Network facilitated an agency search process for Citizens Advice, tasked with finding a creative partner to build out 'The People's Champion.' The brand marketing platform is set to anchor Citizens Advice's brand identity.

The GO Network confirmed the process on LinkedIn on August 27, 2026. The scope covered the full range of Citizens Advice's advertising needs, from platform development through to embedding the creative into the charity's existing brand identity.

'The People's Champion' positions Citizens Advice around advocacy language, framing the organization as a champion for the public it serves. The platform is intended to sit at the center of future advice advertising campaign work, according to the announcement.

The GO Network ran the search through its standard agency-matching process, evaluating creative shops against Citizens Advice's brief for national-scale brand identity work. No agency has been named as the winner of the search at this time.

Citizens Advice is the UK's primary service supporting the public with financial and consumer guidance, giving the brand platform national reach once implemented. The GO Network specializes in agency search and pitch management, working with brands to identify creative partners for public-facing campaigns such as this one.

Further details on the winning agency, timeline, and campaign rollout have not yet been disclosed. The GO Network's announcement did not specify a completion date for the search process.

This marks Citizens Advice's latest move to formalize its brand marketing platform under a single creative thesis. Additional information is expected as the search process concludes and an agency is confirmed.