JumpFly Takes On Paid Media for Dana-co's Lingerie Portfolio

JumpFly is running paid search and paid social for Dana-co, the intimate apparel holding company behind Lingerie Living, Oh La La Cheri, and Skarlett Blue.

The agency confirmed the work in a July 25 LinkedIn post, describing a cross-channel strategy built and managed across the full Dana-co portfolio rather than a single brand engagement.

Three brands are named in the scope. Lingerie Living operates as a direct-to-consumer intimates retailer. Oh La La Cheri and Skarlett Blue both compete in the lingerie and intimate apparel category, giving JumpFly a multi-brand mandate inside one vertical rather than a single-SKU account.

The channel mix covers paid search and paid social, the two performance marketing levers most retail and DTC brands lean on for direct response. JumpFly has built its business on that exact combination, positioning itself as a performance-focused independent agency rather than a broad creative shop.

No campaign name, budget, or flight dates were disclosed. JumpFly's post did not specify whether the Dana-co advertising campaign spans all three brands simultaneously or rolls out sequentially by label.

Dana-co has not issued a separate statement confirming the engagement. The relationship is documented solely through JumpFly's LinkedIn announcement as of publication.

The scope signals a portfolio-level buy from Dana-co, consolidating paid media strategy across multiple intimate apparel brands under a single agency rather than splitting the work by label. That structure is common among holding companies managing several DTC brands that share a customer base and media efficiencies.

Free Agency Media will update this report if JumpFly or Dana-co release additional details on campaign scope, spend, or performance results.