Pubmarket Adds De Blauwe Vogel to Its Client Roster

Pubmarket is now handling strategy, social media look and feel, and content creation for De Blauwe Vogel. The agency confirmed the scope of work in a July 23, 2026 announcement on LinkedIn.

The engagement covers three distinct disciplines: brand strategy, social media visual direction, and ongoing content production. No campaign name has been disclosed. No contract length or budget figures have been made public.

Pubmarket's LinkedIn post lists the work as active, positioning the shop as the agency of record for De Blauwe Vogel's social presence. The scope suggests a broad social media relationship rather than a single-project assignment, spanning strategic planning through execution.

Details on the brand's prior agency arrangement, if any, have not been disclosed. Neither Pubmarket nor De Blauwe Vogel has released additional information about deliverables, timeline, or team size assigned to the account.

The announcement fits a pattern of independent shops picking up combined social and content mandates rather than single-channel briefs. Pubmarket's listed scope, strategy, look and feel, and content, spans the kind of work typically split across multiple vendors at larger holding company shops.

Free Agency Media is tracking this signal as part of its ongoing monitoring of agency-brand relationships. Additional details, including campaign specifics and any expanded scope, will be reported as they become available.

For agencies and brands searching for context on this pairing, related terms including blauwe vogel advertising and vogel advertising campaign may become relevant as the relationship develops and public-facing work is released.

Source: Pubmarket LinkedIn, July 23, 2026.