PMG Launches 'Now We're Cookin' Campaign for Delish App

PMG developed an integrated advertising campaign for Delish to support the Hearst-owned brand's new app and at-home recipes content. The campaign, titled 'Now We're Cookin,' marks PMG's work as Hearst's agency of record.

Delish, the food media brand operating under Hearst Magazines, launched the app alongside expanded recipe content designed for home cooks. PMG's campaign supports both the app rollout and the broader content platform.

The agency has held Hearst's AOR account across multiple brand properties. The Delish work represents PMG's ongoing relationship with the publisher, which includes advertising strategy and creative development for Hearst's digital properties.

PMG operates as an independent performance marketing agency. The shop has built its business on performance creative and media buying, particularly for digital platforms. Hearst's decision to consolidate advertising work under a single AOR follows the publisher's strategy of centralizing marketing operations across its brand portfolio.

Delish competes in the digital recipe and food content space against standalone apps and publisher-backed platforms. The brand's move into app-based content reflects broader publisher trends toward owned platforms and direct audience relationships.

The campaign details: media mix, creative strategy, and launch markets were not disclosed in the announcement. PMG confirmed the work through its LinkedIn page on June 9, 2026.