The Taboo Group Launches Bus Campaign for Department of Transport and Planning

The Taboo Group has created and launched a new campaign for the Department of Transport and Planning (DTP/Transport Victoria), aimed at getting people to 'fall back in love with the bus.'

The campaign was announced via The Taboo Group's LinkedIn page on September 15, 2026. Campaign specifics, including media channels and flight dates, were not disclosed in the announcement.

The Taboo Group operates as an independent shop taking on public sector briefs alongside private client work. This engagement continues The Taboo Group's work in government and infrastructure communications.

DTP oversees transport planning and public transit policy for Victoria, Australia, including the state's bus network. The brief called for creative work to shift public perception of bus travel.

No financial terms, campaign duration, or media spend were included in the announcement. The Taboo Group did not name specific deliverables such as film, out-of-home, or digital assets in its post.

This is the latest agency-brand pairing publicly confirmed by The Taboo Group on its own channels. Free Agency Media confirms agency-brand relationships through verified public sources, including agency social channels, press releases, and direct disclosures.

Additional campaign details, including media partners and creative leads, had not been published as of this report.