Groove Jones Wins Aaron Award for Dick's Sporting Goods FOOH Campaign

Groove Jones took home an Aaron Award for Workflow for Production. The category recognized the agency's fake-out-of-home holiday campaign built for Dick's Sporting Goods, promoting the Crocs NFL Collection.

The news came via a LinkedIn post from Trevor Backlin on July 16, 2026, confirming the win and crediting Groove Jones as the shop behind the work.

FOOH campaigns have become a widely used format for retail holiday pushes, blending CGI and practical production to simulate out-of-home placements without the media spend. Dick's Sporting Goods used the format to spotlight the Crocs NFL Collection, a licensed footwear tie-in aimed at fans shopping for team gear during the holiday season.

The Aaron Awards specifically honor production workflow, a category that evaluates how a piece was made rather than the final output alone. The workflow category for FOOH work includes CG compositing, practical shoots, and the post-production pipeline used to make fabricated environments appear real.

Groove Jones has produced other FOOH and immersive campaigns. This win adds a sporting goods advertising credit to the agency's portfolio. Dick's Sporting Goods has used stunt-driven digital campaigns for major licensing partnerships, with the Crocs NFL tie-in serving as this cycle's holiday centerpiece.

No additional details on campaign reach, media placement, or budget were included in the original post. Free Agency Media will update this story if further verification or campaign metrics become available.