Katlego Baaitse Directs New Discovery Insure Campaign for Spitfire Films

Spitfire Films confirmed a new directing credit this week. Katlego Baaitse, director at the production house, led a new campaign for Discovery Insure. The announcement came via Spitfire Films' LinkedIn page on July 20, 2026.

Creative agency Affective27 is credited with the campaign concept. Spitfire Films handled production and direction. The specific campaign name was not disclosed in the announcement.

This marks another entry in Discovery Insure's advertising campaign history, adding to a roster of work built with outside creative and production partners rather than in-house teams. Discovery Insure has used external agencies for prior work, and this credit continues that pattern.

For Spitfire Films, the Discovery Insure credit adds to Baaitse's directing portfolio. The production house has not published campaign performance data, budget figures, or media spend tied to the work. The campaign's air date and duration were not disclosed.

The credit split, director from Spitfire Films, concept from Affective27, reflects a common structure in South African advertising production: a creative agency develops the concept and brief, then partners with an outside production company to execute filming and direction.

Neither Spitfire Films nor Affective27 has released additional details on the account status, whether this is a standalone project or part of a longer-term Discovery Insure relationship, or the timeline for the campaign's public release.

Free Agency Media will update this signal as additional details, including campaign name, media placement, and creative specifics, become available.