Instinct PR Teams Disney On Ice Skaters With Gladiators for New Content Push

Instinct PR has produced a new campaign for the Disney On Ice tour, pairing professional skaters with cast members from Gladiators for content built around the theme of being a hero. The agency announced the work via its LinkedIn page on July 31, 2026.

The campaign brings the two properties together for a shared content series, with skaters from the Disney On Ice tour appearing alongside Gladiators competitors. Instinct PR did not specify a campaign name or release additional details on media placement, budget, or duration in the announcement.

Disney On Ice is a touring live production based on Disney film and character properties, produced by Feld Entertainment. Gladiators is a competition entertainment format featuring athletic competitors known as Gladiators facing off against public challengers.

The pairing marks a crossover between a family touring ice show and a physical competition format, both built around performance and audience spectacle. Instinct PR's announcement frames the collaboration around a single unifying concept: heroism, as expressed through the athleticism of both skaters and Gladiators.

No additional agencies, brand partners, or media outlets were named in connection with the campaign as of the July 31 posting. Instinct PR has not disclosed whether the content will run across paid, owned, or earned channels, or whether it is tied to a specific leg of the Disney On Ice tour schedule.

Searches for "Disney advertising campaign" average 110 per month. Instinct PR's work adds to a body of activity from independent agencies producing content tied to Disney-affiliated properties. The Instinct Disney advertising work has not yet been paired with performance data, award submissions, or client statements confirming scope or results.

Free Agency Media will continue tracking developments tied to this campaign as additional details become available.