Juice Creative Design Limited Brings Back Dolmio's Puppet Family for 40th Anniversary Retail Push

Juice Creative Design Limited has launched a UK retail activation for Dolmio, marking 40 years of the Mars Food & Nutrition brand. The campaign, titled "When's Your Dolmio Day?", revives the brand's puppet family across multiple in-store formats.

The activation spans feature stands, gondola ends, shelf messaging, hanging displays, and digital animations. Juice Creative Design confirmed the work in a post on its company LinkedIn page, dated August 27, 2026.

The puppet family, a recurring character device in Dolmio's advertising history, anchors the 40th anniversary retail rollout. The agency built the campaign to run across physical and digital touchpoints inside UK retail environments, combining static shelf-level assets with animated digital content.

Mars Food & Nutrition owns the Dolmio brand. The retail activation marks four decades since Dolmio's launch, with the anniversary framing built into the campaign's central question: "When's Your Dolmio Day?"

Juice Creative Design's scope covered the retail footprint from large-format feature stands down to shelf messaging, according to the agency's own account of the work. The gondola end placements and hanging displays extend the puppet family's presence across multiple in-store touchpoints.

No financial terms of the Dolmio and Juice Creative Design relationship were disclosed. The agency's LinkedIn post did not specify retail partners, store count, or campaign duration.

The activation adds to Juice Creative Design Limited's retail and shopper marketing work. Dolmio's 40th anniversary campaign is live across UK retail environments as of the August 27 announcement.