Oruga Cine Produces 'Lo Mejor Mejorado' for Domino's, Directed by Martin Pimentel

Oruga Cine has produced a new Domino's advertising campaign titled 'Lo mejor mejorado.' The production house confirmed the work in a post on its LinkedIn company page dated August 26, 2026.

Martin Pimentel directed the spot. Creative development came from GUT Mexico City, the agency behind the campaign's concept and messaging. Oruga Cine handled production.

The announcement names three parties directly: Oruga Cine as production company, GUT Mexico City as creative agency, and Martin Pimentel as director. Domino's is the client. No additional campaign details, including media spend, air dates, or market rollout, were included in the post.

This marks a visible credit for Oruga Cine on a Domino's advertising campaign, adding to the production company's body of work in the quick-service restaurant category. The pairing of Oruga Cine and Domino's places the shop alongside GUT Mexico City, an agency with a track record of regional and multinational brand work out of its Mexico City office.

'Lo mejor mejorado' translates to 'the best, improved.' The title suggests messaging built around product or menu enhancement, though the specifics of the creative territory were not detailed in the source post.

Oruga Cine's LinkedIn announcement did not specify whether the campaign will run across broadcast, digital, or social channels, or in which markets it will appear. Domino's has not issued a separate statement confirming the campaign as of this writing.

The credit adds Oruga Cine to the list of independent production companies actively working in Latin America's quick-service restaurant advertising space, working alongside agency partner GUT Mexico City on Domino's advertising output. Free Agency Media will update this report if additional campaign details, including launch date and market scope, become available.