Brandish Creates New Identity for Edmonton Heritage Festival

Brandish | A Creative Agency has completed a new logo and identity rebrand for the Edmonton Heritage Festival. The announcement came from Cleo Curtis of Brandish on LinkedIn on July 29, 2026.

According to the post, the new identity incorporates storytelling elements tied to the festival's founding communities. The Edmonton Heritage Festival, an annual event celebrating the city's cultural diversity, now carries a visual identity built directly from that community history.

Brandish, a creative agency based in Edmonton, led the rebrand from concept through execution. The agency's work spans branding and identity projects for organizations across the region, with the Edmonton Heritage Festival representing its latest named client engagement.

No financial details of the engagement were disclosed. The scope of the project, as described by Brandish, covered both the logo and the broader identity system: typography, color, and narrative framing tied to the festival's roots.

According to the post, the identity work incorporated the history of the festival's founding cultural communities directly into the design process. Brandish described the result as an identity reflecting the festival's origins, distinct from a redesign of an existing mark.

Brandish's involvement adds to a running list of Edmonton-based creative agency work publicly documented in 2026. The agency has not disclosed additional details about the rebrand's rollout timeline or whether further creative assets, such as event collateral or digital applications, are part of the engagement.

Free Agency Media confirmed the project through the original LinkedIn post from Cleo Curtis. No additional sources have independently verified scope or budget at this time.