The Many Named El Pollo Loco's Independent Creative Agency Partner

El Pollo Loco has named The Many as its new independent creative agency partner, according to a post from Roastbrief on LinkedIn dated August 27, 2026. The appointment covers cultural storytelling, community engagement, and creative strategy for the fast-casual chicken chain.

The move follows what Roastbrief described as successful activations, including the Coachella Loco Tenders launch. That campaign served as a reference point for the broader remit The Many now holds, which extends beyond a single activation into ongoing creative work for the brand.

No financial terms, contract length, or incumbent agency details were disclosed in the announcement. Roastbrief's post did not specify whether the assignment resulted from a competitive review or a direct appointment.

The scope described, cultural storytelling paired with community engagement, includes cultural relevance events such as Coachella. El Pollo Loco has not issued a separate statement confirming the specifics of the partnership beyond what appeared in the Roastbrief post.

The Many's mandate includes a creative role for a national quick-service brand, covering brand campaign work along with ongoing community and cultural programming rather than a single project scope.

Free Agency Media has not independently verified the terms of the partnership beyond the source material cited. Additional details, including campaign timelines or specific deliverables tied to the new partnership, were not included in the original announcement.