Daalchini's Vending Machine Campaign Drives 270% Order Spike for Ella Foods

Daalchini deployed a multi-touchpoint vending machine campaign for Ella Foods that generated a 270% order increase during the active period and maintained 125% sustained growth after the campaign concluded.

The Mumbai-based independent agency built the campaign across three layers: in-app placements within Daalchini's smart vending platform, on-screen displays on the machines themselves, and physical banners in high-traffic locations. The campaign included trial incentives to convert first-time buyers.

The 270% order surge during the campaign window represents immediate conversion. The 125% sustained lift afterward suggests the trial strategy moved beyond one-time purchases into repeat behavior.

Daalchini operates a network of smart vending machines across India's metro areas. The Ella Foods work demonstrates how retail media infrastructure can function as an advertising channel, not just a distribution point.

The agency announced the results via LinkedIn on April 3. No campaign timeline or budget details were disclosed. Ella Foods is a packaged food brand in the Indian market.

The campaign architecture: simultaneous digital, physical, and point-of-sale activation. Daalchini consolidated all three within its own vending network.

The sustained 125% growth metric is the signal that separates trial activation from lasting behavior change. Most promotional campaigns show immediate spikes that decay. This one shifted baseline demand.