Jam Session Agency Builds FanShop Campaign for eMAG

Jam Session Agency partnered with the eMAG marketing team to launch FanShop, a campaign built around Romanian football fans and the tradition of passing down team apparel.

The eMAG advertising campaign centers on generational ties. Fathers handing jerseys to sons. Old kits worn to new matches. The creative territory: apparel as inheritance, not just merchandise.

Catalin Bindea shared details of the collaboration on LinkedIn on July 25, 2026. The post credits Jam Session Agency's work alongside eMAG's internal marketing team on both the creative concept and its execution.

eMAG is one of Romania's largest e-commerce platforms. FanShop uses football culture as a distribution and storytelling vehicle for the retailer.

No campaign budget, media spend, or flight dates have been disclosed. The source post does not specify whether FanShop includes broadcast, digital, or in-store components, or whether it ties to a specific club, league, or national team moment.

Jam Session Agency's role spans both craft and execution, according to the announcement, meaning the shop handled the campaign from concept through delivery rather than a single phase of the work.

This is the latest instance of eMAG advertising activity to surface publicly. No additional agencies have been named in connection with the FanShop campaign as of this writing.

Free Agency Media will update this report if additional campaign details, media partners, or performance data become available.