Colorcode Creative Agency Builds Packaging System for eQuia's Jam Line

Colorcode Creative Agency has developed a new packaging identity system for eQuia's jam range, according to a post from the agency published August 27, 2026. The work spans multiple flavors, including strawberry, apricot, and red fruits, unified under a single visual system.

The packaging is built to communicate two claims across the full product line: no added sugar and 70% fruit content. Colorcode designed the system so each flavor variant reads as part of one family while still standing apart on shelf.

No campaign name was specified in the announcement. The scope, as described, centers on packaging design and visual identity rather than a broader advertising rollout.

Colorcode Creative Agency posted the work on its LinkedIn company page. The agency has not disclosed additional details on the eQuia relationship, including contract length or whether additional projects between the two companies are planned.

For eQuia, the packaging system marks an update to how the jam range presents its two core product claims at retail. The 70% fruit content figure and no added sugar message are now built directly into the shelf-facing identity across all three flavors named in the release.

The post did not specify retail markets, launch timing, or production scale for the new packaging. Colorcode's announcement frames the project as a completed identity system rather than an ongoing campaign with additional phases.

Free Agency Media has not independently verified retail rollout dates or confirmed whether the packaging system has shipped to shelf. This report reflects the agency's own account of the work as published.