Venables Bell and Partners Takes Lead Creative Role on Espolòn Tequila

Venables Bell and Partners is now Espolòn Tequila's lead strategy and creative agency partner. The San Francisco independent announced the assignment on LinkedIn on August 27, 2026, alongside the launch of the brand's first campaign under the new partnership: "Ride the Rooster."

The campaign positions Espolòn against what the brand calls elitism in the premium tequila category. Espolòn has built its identity around its rooster mascot and a lower price point than many competitors in the aged and blanco tequila space, a contrast the new work leans into directly.

This marks Venables Bell and Partners' entry into Espolòn tequila advertising, expanding the shop's spirits and beverage roster. The agency has previously built campaigns for clients including Pacifico and Cracker Barrel, working across strategy and creative from its San Francisco headquarters.

Neither Venables Bell and Partners nor Espolòn's parent company, Campari Group, disclosed financial terms of the partnership. The scope of the assignment, per the announcement, covers both strategic positioning and creative output for the brand, with "Ride the Rooster" serving as the first campaign under that mandate.

The move places Venables Bell and Partners among a small group of independent shops holding lead creative duties on a major spirits brand this year. Campari Group's tequila portfolio, which includes Espolòn as its flagship entry in the category, has seen increased marketing investment as competition in premium tequila intensifies.

No timeline for the campaign's media rollout or budget has been made public. Additional details on the Venables Bell and Partners assignment, including agency-of-record scope beyond creative and strategy, have not been disclosed by either party as of this posting.