Leo Names New CSO, Takes On Strategy and Creative for Fiat

Leo has a new Chief Strategy Officer, and Fiat is the first assignment on the desk. The agency now handles strategy and creative execution for the automaker, according to a report from Roastbrief.

The post, published to Roastbrief's LinkedIn page on July 22, 2026, names the new CSO as the lead on the account but does not identify the executive by name. No campaign name, budget, or launch timeline was disclosed.

What's confirmed: Leo now sits on both strategy and creative for Fiat. What's not yet public: the scope of the brief, whether the assignment covers a single market or multiple regions, and whether this represents a new piece of business or an expansion of an existing relationship between Leo and the automaker.

Fiat has moved through multiple agency relationships in recent years as its parent company, Stellantis, has consolidated and reshuffled marketing accounts across its portfolio of brands. The specifics of the new CSO's brief for Fiat have not been detailed publicly.

Roastbrief's report is the only source confirming the assignment as of this writing. Free Agency Media has not independently verified the scope of the Leo-Fiat relationship beyond what's stated in the original post.

Search interest for "fiat advertising campaign" has held steady at modest volume in recent months. Free Agency Media will update this story as details on the specific campaign, timeline, and creative direction become available.