Circle Design Builds FNB's Hostex 2026 Exhibition Stand

Circle Design handled the exhibition stand design and execution for FNB at Hostex 2026, the hospitality industry trade show.

The scope covered the full booth build: stacked cube structures, product videos, table talkers, and branded cup sleeves. FNB was the only financial services brand exhibiting at the event, which typically draws hospitality suppliers and hotel chains.

Devina Maharaj Gordhan, the client lead at FNB, confirmed the engagement on LinkedIn on May 12. Circle Design operates out of South Africa, where FNB is one of the country's largest retail banks.

Hostex runs annually in Johannesburg. The 2026 edition focused on hotel technology, food service equipment, and hospitality design. FNB's presence marks a cross-industry play: banking services pitched directly to hospitality operators at a venue built for kitchen equipment and linens.

The booth execution leaned visual: stacked cubes for dimensional branding, screens running product demos, and smaller branded touchpoints like cup sleeves. Standard trade show build, tailored to a banking client showing up where restaurants and hotels do their supplier shopping.

Circle Design's portfolio spans brand identity, digital, and experiential. The FNB work sits in the experiential lane: physical space, on-site activation, direct engagement with a sector FNB serves but doesn't always meet face-to-face.

No campaign performance data released yet. The stand ran during the May 2026 show dates. FNB's hospitality banking division likely drove the brief.