The Agency MENA Lands Friends for Flowers

The Agency MENA announced a partnership with Friends for Flowers on June 20. The Dubai-based independent shop posted the news to social media with the tagline "A New Partnership Blooms."

Friends for Flowers operates as a flower delivery service in the Middle East region. The brand's positioning centers on premium floral arrangements and same-day delivery across major cities.

The Agency MENA works across the Gulf region with a focus on retail and lifestyle brands. The shop's existing clients include names in hospitality, fashion, and consumer goods sectors.

Neither party disclosed campaign scope or budget. The announcement came through The Agency MENA's verified social channels. No launch date for creative work was specified.

The flowers category in MENA has seen increased competition from digital-first delivery platforms. Traditional florists now compete with app-based services offering subscription models and corporate gifting programs. Friends for Flowers positions itself in the premium segment of this market.

The partnership marks The Agency MENA's third announced client win in 2026. Previous new business includes work in the automotive and real estate sectors, according to the agency's public statements.

No holding company shops were mentioned in the announcement. The brand did not disclose whether the account was in review or if this represents a direct award.