MPT Agency Publishes Case Study on Gap's Malcolm Todd Campaign

MPT Agency released a case study detailing its work on "Denim on Your Own," a collaboration campaign between Gap and musician Malcolm Todd. The case study was shared publicly on August 23, 2026.

The campaign paired Todd with Gap's denim line. MPT Agency built the case study to document the partnership and its execution.

Details on campaign scope, media placement, and performance metrics were not included in the initial announcement. The post, shared via Music Promo Today's account on X, confirmed the agency's role in producing the campaign but did not specify contract terms, timeline, or budget.

Gap has worked with musicians on past campaigns as part of its marketing strategy. Todd, known for his work in the alternative and pop space, joins other artists who have partnered with apparel and lifestyle brands this year.

MPT Agency has not released additional campaign assets or performance data beyond the case study. No holding company affiliation was listed for MPT Agency in the announcement.

Free Agency Media will update this report if additional details on campaign results, budget, or duration become available.