Oasis Integrated Communications Leads Second Year of Giller Mantella Scholarship Campaign

Oasis Integrated Communications executed the integrated communications campaign for the Giller Mantella Scholarship for the second consecutive year, according to a LinkedIn post from April 3, 2026.

The multi-platform strategy spanned media relations, storytelling, digital amplification, and stakeholder alignment. The campaign was developed in partnership with the Giller Prize and Mantella Corporation.

The Giller Prize, established in 1994, is Canada's most distinguished literary award, recognizing excellence in Canadian fiction. The Mantella Corporation, a Toronto-based real estate development firm, partnered with the prize to create the scholarship program.

Oasis structured the campaign across four primary channels: media relations to secure coverage of the scholarship announcement, storytelling to frame the program's impact on Canadian literature, digital amplification to extend reach across social platforms, and stakeholder alignment to coordinate messaging between the Giller Prize foundation and Mantella Corporation.

The agency's second-year engagement indicates continuity in the client relationship. Year-over-year retention on scholarship communications campaigns is uncommon in the agency landscape, where project-based work often rotates between shops.

The campaign represents cultural partnership work that independent agencies handle for corporate foundations and literary organizations. The Giller Prize announced 2025 finalists in October, with the winner receiving $100,000.

Oasis specializes in strategic communications for cultural, corporate, and nonprofit clients. The firm did not disclose campaign budget, media placements, or specific deliverables for the Giller Mantella Scholarship work.