Cassette Develops 'Outsmart Gluten' Campaign for GluteGuard, Introduces Character Glub

Cassette has developed the creative campaign for GluteGuard, a brand under Glutagen. The campaign, titled Outsmart Gluten, centers on a new character named Glub and includes multiple television commercials.

The work was confirmed via LinkedIn by Jessica White on July 28, 2026. Details on the agency's specific role, the campaign's media spend, and its air dates have not been disclosed.

Glub anchors the GluteGuard advertising campaign across the TV spots produced for the rollout. GluteGuard, part of the Glutagen portfolio, sits in the gluten-sensitivity product category. Brand-level sales and market share figures were not included in the announcement.

Cassette's involvement adds GluteGuard to its client roster. No prior public reporting on Cassette's relationship with Glutagen or GluteGuard exists ahead of this announcement.

The campaign uses a mascot-driven approach for GluteGuard, with Glub serving as the character vehicle across the TV commercial series. Commercial count, running length, and broadcast markets have not been made available.

Free Agency Media will update this report as verification of budget, media placement, and additional creative assets becomes available.