Amplified Digital Offers Guidance as Google Moves Local Services Ads Into Performance Max

Amplified Digital is offering services to help brands manage Google's shift of Local Services Ads into Google Ads through new Performance Max campaigns, according to a July 28 LinkedIn post from Tammy Kravitz.

The post describes Amplified Digital's role in helping clients navigate the transition as Google consolidates Local Services Ads under the Performance Max framework within Google Ads. Performance Max campaigns use automated bidding and placement across Google's ad inventory, including Search, Display, YouTube, and Maps, from a single campaign setup.

For agencies managing Google Ads campaigns on behalf of local service clients, the shift changes how leads are generated and tracked. Local Services Ads previously operated as a separate product, billing on a pay-per-lead basis and appearing above traditional search results. Folding the format into Performance Max means those campaigns will now run alongside broader Google Ads efforts inside the same account structure.

According to the LinkedIn post, Amplified Digital positions its services as a resource for brands managing this transition.

Google has not published a formal end date for Local Services Ads as a standalone product on its support pages referenced in the post. The transition timeline and specific account migration steps were not detailed in the source material.

Free Agency Media will continue tracking agency commentary and Google product changes related to Performance Max adoption among independent agencies.