Young Hero Launches New Gotham FC Campaign, Directed by Hannah Sider

Young Hero has launched a new campaign for Gotham FC. Hannah Sider directed and shot the work, according to a July 24 LinkedIn post from Sofia Abela.

Details on the campaign's scope, media placement, and creative concept haven't been disclosed. Neither Young Hero nor Gotham FC has issued a formal announcement or press release confirming the partnership.

Gotham FC, the NJ/NY Gotham FC women's soccer club competing in the NWSL, has increasingly turned to independent shops for brand work as the league's media rights and commercial value climb. The move places Young Hero among a growing list of independent agencies picking up sports and culture briefs outside the holding company system.

Sider is credited as both director and shooter on the project, indicating a hands-on role across production rather than a split between agency and outside production company.

No campaign name, budget, or release date has been confirmed. Free Agency Media has reached out to Young Hero for additional details on the Gotham FC advertising campaign, including media strategy and rollout timeline.

As with any campaign placement surfacing through individual social posts rather than formal press channels, FAM will update this report as verified details become available.