LERMA/ and 750mph Launch 'What If You Lose?' for He Gets Us

He Gets Us has a new spot. LERMA/ led the creative, with 750mph attached as agency partner. The campaign is titled 'What If You Lose?' Child directed it.

The news surfaced July 29 on 750mph's LinkedIn page, which credited both shops on the work. No further campaign details, media plan, or air dates were disclosed in the post.

He Gets Us has run a string of religious messaging campaigns since 2023, including national television buys during major sporting events. This marks another entry in that run, with LERMA/ taking the lead creative role and 750mph supporting.

750mph is an independent agency that has built a specialty in director-driven brand films. The He Gets Us credit adds to a body of work the shop has been building publicly on LinkedIn, where it regularly documents its involvement in campaigns for other agencies of record.

LERMA/, based in Dallas, has worked with He Gets Us previously. The campaign credits 750mph as agency partner and a director identified only as Child.

Neither LERMA/ nor He Gets Us has issued a separate statement confirming the campaign's scope, timeline, or media spend. Free Agency Media will update this report as additional verification becomes available.