Barcode Entertainment Credited on HUL Project by Creator Shivanshi Dutta

Shivanshi Dutta says she worked with Barcode Entertainment on a Hindustan Unilever campaign in April. The disclosure came via her LinkedIn profile, posted July 14, where she lists her role as a creator on the project.

Dutta's post does not name the specific HUL brand or product involved. No campaign title, budget, or media spend was disclosed. The entry surfaces as part of her broader work history rather than a standalone campaign announcement.

Barcode Entertainment is listed as the agency of record for the work, per Dutta's account. Hindustan Unilever, one of India's largest FMCG advertisers, runs a portfolio of brands across home care, personal care, and food that regularly commission creator-based campaigns alongside traditional agency work.

The post frames Dutta's involvement as a creator credit rather than an agency employee role.

No independent confirmation from Barcode Entertainment or Hindustan Unilever accompanies the claim. The April timing places the work several months before the LinkedIn disclosure.

Details on the specific Hindustan Unilever advertising asset, whether film, social content, or influencer integration, were not included in the source post. Free Agency Media has not verified the relationship beyond the LinkedIn entry cited above.

This signal is logged as reported. Further confirmation from either party would clarify scope, deliverables, and campaign name.