Holafly Names Khaby Lame Global Brand Ambassador for New eSIM Campaign

Holafly has launched a new campaign featuring Khaby Lame as its Global Brand Ambassador. The campaign promotes the company's eSIM service for international travelers.

The announcement came via Holafly's LinkedIn page on July 18, 2026. No additional campaign details, including creative agency partners or media spend, were disclosed in the post.

Khaby Lame, one of the most-followed creators on TikTok, joins Holafly as the face of its travel connectivity product. Holafly's eSIM service allows travelers to access mobile data in multiple countries without swapping physical SIM cards, a category that has grown alongside international travel demand.

The move places Holafly among a growing list of travel and tech brands turning to creator-scale ambassadors rather than traditional celebrity endorsements. Financial terms of the ambassador agreement were not disclosed.

Holafly did not specify which markets the campaign will run in or the campaign's duration. The company's LinkedIn post did not name a creative or media agency of record for the work.

This is the first Holafly advertising campaign to feature Khaby Lame in the ambassador role, according to the company's public channels. Free Agency Media will update this report as additional campaign details, including agency credits and market rollout, become available.