Zadro Agency's "Dear Associations" Campaign for IAPCO Named Marketing Award Finalist

Zadro Agency built the Dear Associations campaign for IAPCO, the International Association of Professional Congress Organisers. The work makes the case for Accredited Professional Congress Organisers, the credentialed operators associations rely on to run congresses and conferences.

The campaign has been named a finalist for a marketing award. Zadro Agency announced the nomination on LinkedIn on July 22, 2026.

IAPCO represents professional congress organisers across the global events and association-management industry. Its accreditation marks agencies that meet a defined standard of practice for running international congresses. Dear Associations was built to put that credential in front of the audience that hires PCOs directly: associations weighing whether to bring in accredited expertise for their events.

Zadro Agency is an independent shop working in the association and events space. The IAPCO brief called for a campaign that could speak directly to association decision-makers, not just industry insiders already familiar with the accreditation.

No award show name or ceremony date was included in the announcement. Zadro Agency's post confirmed finalist status only, with further details expected as the award process continues.

The nomination adds Dear Associations to a small set of campaigns built specifically for the congress-organising sector. IAPCO has not issued a separate statement on the nomination.