Hey Honey Builds 'Protect Pride. Protect Democracy!' Campaign for ILGA-Europe and EuroPride EPOA

Amsterdam-based Hey Honey has developed a campaign and open letter for ILGA-Europe and EuroPride EPOA, titled "Protect Pride. Protect Democracy!"

The work was created in partnership with cultural strategist Marty Davies, according to a LinkedIn post published July 13, 2026. Davies worked directly with Hey Honey's team to shape both the campaign concept and the accompanying open letter.

ILGA-Europe is the region's largest umbrella organization for LGBTI rights groups. EuroPride EPOA refers to the European Pride Organisers Association, the body responsible for coordinating EuroPride events across the continent. The pairing of ILGA-Europe and EuroPride EPOA on a single brief marks a joint advocacy effort between the two organizations, combining policy-facing messaging with public-facing creative.

Details on media placement, launch markets, and campaign duration have not been disclosed. The LinkedIn announcement did not specify a release date for the open letter itself, nor which EuroPride host city the campaign is tied to for 2026.

Hey Honey is a Netherlands-based independent creative agency. This campaign adds to a growing list of independent agencies taking on advocacy and NGO-adjacent briefs in the LGBTI space, alongside their commercial client rosters.

No financial terms were shared. No holding company was involved in the brief, based on available information.

Free Agency Media will update this report as additional details on the campaign rollout, media spend, or partner organizations become available.