CROING CEO Alejandra Salazar Hosts Podcast Conversation With Instacart Representative

Alejandra Salazar, CEO of women-led creative agency CROING, published a podcast episode on August 15 featuring a representative from Instacart. The conversation centered on branding.

Salazar posted the episode to LinkedIn, where she also referenced her agency's work with brands more broadly. The post does not specify a campaign name or confirm an active client relationship between CROING and Instacart.

CROING operates as an independent creative agency, described in the market as women-led. The podcast format places Salazar in direct conversation with brand-side representatives, rather than in a traditional case study or press release format.

Instacart, the grocery delivery platform, has expanded its advertising and brand presence in recent years as it builds out its retail media business alongside its core marketplace.

No campaign details, contract terms, or scope of work were disclosed in the source material. The LinkedIn post frames the episode as a discussion rather than an announcement of new business.

FAM has not independently verified a formal agency-of-record or project-based relationship between CROING and Instacart beyond the podcast appearance. The episode stands as a documented point of contact between the two parties as of this posting.