Bracken Media Details KOL Campaign for Ivy Hotels, Cites Walk-In and Market Share Gains

Esosa Igie of Bracken Media, also operating as Bracken Ads, has gone public with details on a KOL-led campaign run for Ivy Hotels. Igie shared the work on LinkedIn on August 19, 2026.

The campaign centered on key opinion leader partnerships, a strategy Bracken Media also deployed for Lush Hair. According to Igie's account, the hotels advertising campaign generated content and engagement, with reported gains in walk-in traffic and market share for Ivy Hotels.

No campaign name, budget, or specific performance metrics were disclosed. The post did not specify timeline, KOL count, or platform mix. Bracken Media has not issued a separate release confirming the scope of either the Ivy Hotels or Lush Hair engagements.

KOL-led media has become a recurring format among independent shops working with hospitality clients, where localized influencer content is used to drive foot traffic rather than brand awareness alone. Igie's post frames the Ivy Hotels result as evidence of that approach working at the walk-in level. The claim is self-reported and has not been verified by a third party.

Bracken Media's client list, team size, and headquarters were not detailed in the post. Ivy Hotels has not commented publicly on the campaign or the figures cited.

Free Agency Media has not independently verified the reported walk-in or market share gains. The source for this report is Igie's LinkedIn post, linked above. Further detail on campaign structure, KOL selection, or measurement methodology was not made available at time of publication.